Recharging a media market
Innovation
Production
Key result
Shipped a holistic brand family for a media marketplace.
Reed MIDEM’s largest media conference is MIPCOM (Marché International des Programmes de Communication) is a marketplace to buy and sell new programs and formats for international distribution.
In 2011, I unified their sub-brands into a single architecture with shared visual characteristics. Due to the large volume of print and digital collateral needed for each event, extensive usage guidelines documentation was required.
Innovation
Merging existing assets with new ideas
Existing branding
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Concept exploration
Production
