Healing with plants
Strategy
Innovation
Production
Key result
Startup added several features to the app and sold five white-labels.
Lighter treats heart disease, obesity, and diabetes with a plant-based diet. I helped ship several new features and systematize their UI design for a B2B pivot.
Strategy
Tooling for scale
Getting the app on a pattern master was a crucial step towards white labeling it for leaders in the nutrition space, including pre-acquisition Whole Foods. Preparing the app for new branding became a stepwise process of redefining the colors, fonts and components according to the partners’ branding guidelines. We were able to launch five white labels in six months.
Innovation
Shaping a new product
In addition to sketching ideas with the team, I supported backlog grooming, prioritization, and sizing with the engineers and product manager.
Production
Fine-tuning the experience
Account menu redesign
Before
After
After, account detail
Interaction design
Pattern master
Design systems had yet to prevail as the standard approach for scaling UIs. I worked closely with Lighter’s only engineer to describe the app’s visual elements in a language that made the most sense to him.
Color
Typography
Buttons
Icons and illustrations
Vitamins and minerals illustrations
